A century ago, marriage proposals rarely featured a sparkly diamond ring. Today, one cannot even think of proposing without this twinkling rock. Today, a diamond is perceived as a rare, expensive and truly precious gem, symbolising everlasting love. But what if I told you that this symbolism was cleverly crafted through a simple marketing campaign? […]
Tag: influencermarketing
“Mom, is Santa real?”
Watch this space to see your favourite festivals get brutally picked at. This month, I will attempt to look at popular festivals through a marketing lens. Some posts will dissect famous customs or personalities; some might tear down the festival as a whole. The common thread in all will be how our festivals are heavily […]
What Logan Paul did right.
You may have heard the saying that any publicity is good publicity if you know how to do it right, and it especially holds true when it comes to influencer marketing. In other words, a lot of influencers these days are willing to go to extremes just for a little bit more publicity. Now this might […]
Hey, I'm Bhavishya 