The year 2022 has shown an influx of technology that claims to help people detach, retrospect – meditate. A simple search of the word ‘meditation’ on Google will get you a surge of apps that claim to help you achieve mindfulness. These popular apps include Headspace, Calm, Mindfulness, Buddhify, among others, and you might be […]
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Chocolate isn’t Child’s Play
Quick question, what comes to your mind when you think of chocolate? Sweet? Yummy? Decadent? Indulgent? Cadbury? I don’t know about you, but when I think of chocolate, Cadbury is usually one of the first few words to pop in my head. After all, in India people often use Cadbury and chocolate interchangeably, just like […]
So Wait, There’s Something Called “Too Much Art”?
Originally posted on Nyxmedea00:
…in business? Yes. There is something called too much art. In my last blog, I talked about the various responses I got on an online survey of 50 people (and if you don’t know what I’m talking about, click here), asking them who they preferred out of Van Gogh and Picasso,…
I’m dreaming of a Black Friday…
… just like the ones I didn’t know where the people spendin’ and marketers listen To have great deals in the know I know, I know, I’m a terrible poet, but I just couldn’t resist myself. So far, we’ve discussed how festivals and celebrations are a means of brands and companies to make bank, but […]
Diamonds Aren’t Forever
A century ago, marriage proposals rarely featured a sparkly diamond ring. Today, one cannot even think of proposing without this twinkling rock. Today, a diamond is perceived as a rare, expensive and truly precious gem, symbolising everlasting love. But what if I told you that this symbolism was cleverly crafted through a simple marketing campaign? […]
Valentine’s Day – A Marketer’s Dream
In my last post I exposed Santa Claus to be a product of clever marketing. This time, I’m going to try and reveal the money-hungry side of love. We’ve heard the popular saying, “money can’t buy happiness”, but this day certainly shows one can buy love. Valentine’s Day is unequivocally accepted as the day we […]
“Mom, is Santa real?”
Watch this space to see your favourite festivals get brutally picked at. This month, I will attempt to look at popular festivals through a marketing lens. Some posts will dissect famous customs or personalities; some might tear down the festival as a whole. The common thread in all will be how our festivals are heavily […]
What Logan Paul did right.
You may have heard the saying that any publicity is good publicity if you know how to do it right, and it especially holds true when it comes to influencer marketing. In other words, a lot of influencers these days are willing to go to extremes just for a little bit more publicity. Now this might […]
How to Succeed as a Content Creator in 2019
Content is a large part of our world today, it keeps us informed, answers our questions (most of which we’d never imagine asking our own mothers), it helps us make decisions and so much more. Any good marketer or business owner knows that content creation is a powerful tool in the world of digital marketing, especially in […]
Hey, I'm Bhavishya 