Quick question, what comes to your mind when you think of chocolate? Sweet? Yummy? Decadent? Indulgent? Cadbury? I don’t know about you, but when I think of chocolate, Cadbury is usually one of the first few words to pop in my head. After all, in India people often use Cadbury and chocolate interchangeably, just like […]
Tag: marketing
Diamonds Aren’t Forever
A century ago, marriage proposals rarely featured a sparkly diamond ring. Today, one cannot even think of proposing without this twinkling rock. Today, a diamond is perceived as a rare, expensive and truly precious gem, symbolising everlasting love. But what if I told you that this symbolism was cleverly crafted through a simple marketing campaign? […]
Valentine’s Day – A Marketer’s Dream
In my last post I exposed Santa Claus to be a product of clever marketing. This time, I’m going to try and reveal the money-hungry side of love. We’ve heard the popular saying, “money can’t buy happiness”, but this day certainly shows one can buy love. Valentine’s Day is unequivocally accepted as the day we […]
“Mom, is Santa real?”
Watch this space to see your favourite festivals get brutally picked at. This month, I will attempt to look at popular festivals through a marketing lens. Some posts will dissect famous customs or personalities; some might tear down the festival as a whole. The common thread in all will be how our festivals are heavily […]
Hey, I'm Bhavishya 